1967-68 Cougar Dan Gurney Special

 

DGS Window StickerThe Dan Gurney Special was an option package available for the 1967 Standard (body style 91) and XR-7 Cougars. It was also available in 1968 on Standard Cougars only. It was introduced in mid-model year 1967 to promote sales of more Cougars. It consisted of a dress-up package added to the car either from the factory, or the dealership.

Lincoln-Mercury advertising said this: It’s Motor Trend Magazine’s “Car of the Year” . . . with special extras inspired by racing champ Dan Gurney. Plus the unique set of persuasions that put Cougar in a league by itself to start with. Drive something special. Mercury Cougar Dan Gurney Special.

Specially equipped with:
  • Turbine wheel covers
  • F70 x 14 wide-oval nylon cord whitewall tires
  • Dan Gurney signature decal
  • Cougar 289 cu. in. V-8
  • Chromed engine dress-up kit:
    • Chrome air cleaner lid
    • Chrome valve covers
    • Chrome Oil Dipstick
    • Chrome Radiator cap
1968 Mercury Cougar Dan Gurney Special Interior
1968 Mercury Cougar Dan Gurney Special
Plus these fine Cougar Features:
  • Concealed headlamps that open – cat-like, at night
  • Sequential rear turn signals
  • Foam-padded front buckets
  • Simulated wood-grain steering wheel
  • Choice of 16 colors
  • Pleated vinyl upholstery
  • Wall-to-wall carpeting
  • Sound insulation package
  • Ford Motor Company Lifeguard Design safety features
1968 Mercury Cougar Dan Gurney Special Engine

Note: There has been a lot of confusion over the years between the Dan Gurney Special, and the XR7-G. These are NOT the same things; they are two very distinctly different Cougar options. See The XR7-G registry page for more information on that option package.

1968 Mercury Cougar Dan Gurney Special Interior
Dan Gurney Special Advertisement
1968 Mercury Cougar Dan Gurney Special Marti Report

The Colors of the 1967-68 Mercury Cougar Dan Gurney Special

1967 Mercury Cougar Dan Gurney Special

Paint Code: Q | Ditzler #: 12843 | Paint Color: Glacier Blue Poly.

#2975 David Ayers 1967 Mercury Cougar Dan Gurney Special

Paint Code: X | Ditzler #: 50669 | Paint Color: Burgundy Poly.

Gene Mullenberg 1967 Mercury Cougar Dan Gurney Special

1968 Mercury Cougar Dan Gurney Special

Paint Code: B | Ditzler #: 50746 | Paint Color: Dark Cherry

1968 Black Cherry Mercury Cougar Dan Gurney Special

Paint Code: M | Ditzler #: 8378 & 8734 | Paint Color: Polar White

#09385 Ted Taylor 1968 Mercury Cougar Dan Gurney Special

Paint Code: 6 | Ditzler #: 22249 | Paint Color: Fawn

1968 Fawn Mercury Cougar Dan Gurney Special