1969 Cougar Sport Special
Written by Bruce Wallace
The 1969 Mercury Cougar Sports Special was an option package offered on Standard Hardtops only. The basic package came with five exterior features.
The Sports Special came in four packages and they all had these five exterior features that made up the basic package, which was the Sports Special Value Package A.
Sport Special Value Packages
- Sports Special Value Package “A” for $95.90
- Sports Special Value Package “B” for $150.30
- Sports Special Value Package “C” for $123.10
- Sports Special Value Package “D” for $177.60
Other options could be ordered along with the Sport Special packages. The 351W 2V and 4V engines were available, as were the 390 4V and the 428 Cobra Jet, along with all the other options available to the standard Cougar hardtop.
Special Value Package “A”
Cost: $95.90
- Turbine Wheel Covers (Like the 1967 and 1968 Dan Gurney Special Wheel Covers)
- E78 x 14 White Sidewall Tires
- Mid-Body Paint Stripe in black, red, or white that followed the mid-body “sweep” (In place of the dual upper body stripe)
- Distinctive curb molding consiting of a bright die-cast simulated scoop “bullet” at the front and a bright and black-ribbed section extending to the rear wheel opening
- Remote control left side racing mirror
Special Value Package “B”
Cost: $150.30
- Special Value Package A
- Interior Décor Group
- Custom seat, door panels, and rear quarter trim panel
- Door-mounted courtesy lights
- Rear seat armrests
- Rim-Blow, 3-spoke steering wheel with simulated woodgrain inserts
Special Value Package “C”
Cost: $123.10
- Special Value Package A
- Special Handling Package
- F70 x 14 White Sidewall Belted Tires
- Higher rate front and rear springs
- Heavy Duty front and rear shock absorbers
- Wide rim (6″) wheels
Special Value Package “D”
Cost: $177.60
- Special Value Package A
- Interior Décor Package
- Special Handling Package
Production Numbers
| Sports Special Package “A” | 10,409 |
| Sports Special Package “B” | 5,413 |
| Sports Special Package “C” | 116 |
| Sports Special Package “D” | 204 |
The Sports Special Option was a mid-year promotion. The earliest confirmed Sports Special Bruce Wallace has in the Registry was built in January of 1969, although some old records from Phil Parcels’ data has one reported in October and another in November of 1968.
The Sports Special was not Cougar specific. There were also Montego and Marauder Sport Specials for 1969.
Shelby Check Cloth and Vinyl Trim Option
Cost: $19.50
For a short period of time, a little known trim option was offered on the 1969 Cougar. The Shelby Check Cloth and Vinyl Trim option came in two trim colors and was limited to the seats only. The January 13, 1969 Product Order Book does not list this option. The 1969 Color and Trim book at West Coast Classic Cougar has a “peel and stick” addition for this trim, placed on the page after the book was printed. We were only able to get a price for this option from a window sticker.
Available on Standard and XR-7 Hardtops. The Decor Option is not mandatory for this option. A point of interest, most of the Cougars in the National Database with this option also have the Sports Special option.
Text from The Big Book Mercury Cougar: The Classic Years 1967-1973
1969 Mercury Cougar Sports Special Press Releases, Promotions & Advertising
1969 Mercury Cougar Sports Special Postcard (Front & Back)
1969 Mercury Cougar Product Manual – Sports Special Supplement
Lincoln-Mercury Salemen’s Newsflash for the 1969 Sports Specials Models
Dealer Order Book for the 1969 Mercury Cougar
Colors of the 1969 Mercury Cougar Sports Special
Paint Code: A | Ditzler #: 9000 & 9300 | Paint Color: Black
Paint Code: C | Ditzler #: 2037 | Paint Color: Dark Ivy Green Poly.
Paint Code: D | Ditzler #: 2038 | Paint Color: Pastel Gray
Paint Code: E | Ditzler #: 2039 | Paint Color: Light Aqua
Paint Code: F | Ditzler #: 13329 | Paint Color: Dark Aqua Poly.
Paint Code: I | Ditzler #: 2054 | Paint Color: Medium Lime Poly.
Paint Code: M | Ditzler #: 8378 & 8734 | Paint Color: White
ettings.
Paint Code: P | Ditzler #: 2042 | Paint Color: Medium Blue Poly.
Paint Code: S | Ditzler #: 2044 | Paint Color: Medium Gold Poly.
Paint Code: T | Ditzler #: 71528 | Paint Color: Red
Paint Code: W | Ditzler #: 81584 | Paint Color: Yellow
Paint Code: Y | Ditzler #: 2046 | Paint Color: Burnt Orange Poly.
Paint Code: 2 | Ditzler #: 2047 | Paint Color: Light Ivy Yellow
Paint Code: 4 | Ditzler #: 2048 | Paint Color: Medium Green Poly.
Paint Code: 6 | Ditzler #: 13357 | Paint Color: Bright Blue Poly.
