1967-68 Cougar Dan Gurney Special
The Dan Gurney Special was an option package available for the 1967 Standard (body style 91) and XR-7 Cougars. It was also available in 1968 on Standard Cougars only. It was introduced in mid-model year 1967 to promote sales of more Cougars. It consisted of a dress-up package added to the car either from the factory, or the dealership.
Lincoln-Mercury advertising said this: It’s Motor Trend Magazine’s “Car of the Year” . . . with special extras inspired by racing champ Dan Gurney. Plus the unique set of persuasions that put Cougar in a league by itself to start with. Drive something special. Mercury Cougar Dan Gurney Special.
Specially equipped with:
- Turbine wheel covers
- F70 x 14 wide-oval nylon cord whitewall tires
- Dan Gurney signature decal
- Cougar 289 cu. in. V-8
- Chromed engine dress-up kit:
- Chrome air cleaner lid
- Chrome valve covers
- Chrome Oil Dipstick
- Chrome Radiator cap
![1968 Mercury Cougar Dan Gurney Special Interior 1968 Mercury Cougar Dan Gurney Special Interior](https://cougarclub2.org/wp-content/uploads/2021/02/DGS-09.jpg)
![1968 Mercury Cougar Dan Gurney Special 1968 Mercury Cougar Dan Gurney Special](https://cougarclub2.org/wp-content/uploads/2021/02/DGS-07.jpg)
Plus these fine Cougar Features:
- Concealed headlamps that open – cat-like, at night
- Sequential rear turn signals
- Foam-padded front buckets
- Simulated wood-grain steering wheel
- Choice of 16 colors
- Pleated vinyl upholstery
- Wall-to-wall carpeting
- Sound insulation package
- Ford Motor Company Lifeguard Design safety features
![1968 Mercury Cougar Dan Gurney Special Engine 1968 Mercury Cougar Dan Gurney Special Engine](https://cougarclub2.org/wp-content/uploads/2021/02/DGS-08.jpg)
Note: There has been a lot of confusion over the years between the Dan Gurney Special, and the XR7-G. These are NOT the same things; they are two very distinctly different Cougar options. See The XR7-G registry page for more information on that option package.
![1968 Mercury Cougar Dan Gurney Special Interior 1968 Mercury Cougar Dan Gurney Special Interior](https://cougarclub2.org/wp-content/uploads/2021/02/DGS-10.jpg)
![DGS-ad Dan Gurney Special Advertisement](https://cougarclub2.org/wp-content/uploads/2020/12/DGS-ad.jpg)
![1968 Mercury Cougar Dan Gurney Special Marti Report 1968 Mercury Cougar Dan Gurney Special Marti Report](https://cougarclub2.org/wp-content/uploads/2021/02/DGS-12-scaled.jpg)
The Colors of the 1967-68 Mercury Cougar Dan Gurney Special
1967 Mercury Cougar Dan Gurney Special
Paint Code: Q | Ditzler #: 12843 | Paint Color: Glacier Blue Poly.
![#2975 David Ayers 1967 Mercury Cougar Dan Gurney Special #2975 David Ayers 1967 Mercury Cougar Dan Gurney Special](https://cougarclub2.org/wp-content/uploads/2021/02/2975-David-Ayers-2.jpg)
Paint Code: X | Ditzler #: 50669 | Paint Color: Burgundy Poly.
![Gene Mullenberg 1967 Mercury Cougar Dan Gurney Special Gene Mullenberg 1967 Mercury Cougar Dan Gurney Special](https://cougarclub2.org/wp-content/uploads/2021/02/08971-Gene-Mullenberg.jpg)
1968 Mercury Cougar Dan Gurney Special
Paint Code: B | Ditzler #: 50746 | Paint Color: Dark Cherry
![1968 Black Cherry Mercury Cougar Dan Gurney Special 1968 Black Cherry Mercury Cougar Dan Gurney Special](https://cougarclub2.org/wp-content/uploads/2021/02/DGS-11.jpg)
Paint Code: M | Ditzler #: 8378 & 8734 | Paint Color: Polar White
![#09385 Ted Taylor 1968 Mercury Cougar Dan Gurney Special #09385 Ted Taylor 1968 Mercury Cougar Dan Gurney Special](https://cougarclub2.org/wp-content/uploads/2021/02/09385-Ted-Taylor-3.jpg)
Paint Code: 6 | Ditzler #: 22249 | Paint Color: Fawn
![1968 Fawn Mercury Cougar Dan Gurney Special 1968 Fawn Mercury Cougar Dan Gurney Special](https://cougarclub2.org/wp-content/uploads/2021/03/DGS-13.jpg)