1967-68 Cougar Dan Gurney Special
The Dan Gurney Special was an option package available for the 1967 Standard (body style 91) and XR-7 Cougars. It was also available in 1968 on Standard Cougars only. It was introduced in mid-model year 1967 to promote sales of more Cougars. It consisted of a dress-up package added to the car either from the factory, or the dealership.
Lincoln-Mercury advertising said this: It’s Motor Trend Magazine’s “Car of the Year” . . . with special extras inspired by racing champ Dan Gurney. Plus the unique set of persuasions that put Cougar in a league by itself to start with. Drive something special. Mercury Cougar Dan Gurney Special.
Specially equipped with:
- Turbine wheel covers
- F70 x 14 wide-oval nylon cord whitewall tires
- Dan Gurney signature decal
- Cougar 289 cu. in. V-8
- Chromed engine dress-up kit:
- Chrome air cleaner lid
- Chrome valve covers
- Chrome Oil Dipstick
- Chrome Radiator cap
Plus these fine Cougar Features:
- Concealed headlamps that open – cat-like, at night
- Sequential rear turn signals
- Foam-padded front buckets
- Simulated wood-grain steering wheel
- Choice of 16 colors
- Pleated vinyl upholstery
- Wall-to-wall carpeting
- Sound insulation package
- Ford Motor Company Lifeguard Design safety features
Note: There has been a lot of confusion over the years between the Dan Gurney Special, and the XR7-G. These are NOT the same things; they are two very distinctly different Cougar options. See The XR7-G registry page for more information on that option package.
The Colors of the 1967-68 Mercury Cougar Dan Gurney Special
1967 Mercury Cougar Dan Gurney Special
Paint Code: Q | Ditzler #: 12843 | Paint Color: Glacier Blue Poly.
Paint Code: X | Ditzler #: 50669 | Paint Color: Burgundy Poly.
1968 Mercury Cougar Dan Gurney Special
Paint Code: B | Ditzler #: 50746 | Paint Color: Dark Cherry
Paint Code: M | Ditzler #: 8378 & 8734 | Paint Color: Polar White
Paint Code: 6 | Ditzler #: 22249 | Paint Color: Fawn
