Luxury Cougars (1974-76)
All text is from Mercury brochures
1974 Mercury Cougar XR-7
Cougar for ’74—totally new and totally unlike any Cougar anybody’s ever seen before! Longer in its stride, and cat-sure on steel-belted radials. Still retaining its European flair with a long sleek body and a wide stance. Roomier and more luxurious than ever. A fabulous leap upward . . . into a whole new class. A Cougar like nobody else’s car.
The large illustration shows the Twin Comfort Lounge Seats interior in vinyl with leather seating surfaces available in medium blue/silver blue, and in saddle/tan, both as part of the Sports Accent Trim, and in medium green, copper, black, or white. Twin Comfort Lounge Seats in super-soft all-vinyl are standard, available in black, white, copper, medium green, tan, and as part of the Sports Accent Trim, in medium blue/silver blue and saddle/tan (small illustration). Twin Comfort Lounge Seats are offered in optional velour cloth-and-vinyl, in green, and as part of the Sports Accent Trim, in medium blue/silver blue or saddle/tan.
In the mid-size personal luxury field, our totally new Cougar XR-7 for ’74 is an exciting new breed! A more roomy Gougar, wild but elegant . . . untamed but sophisticated—with an unusually broad choice of trim combinations, and a prestigious opera window and unique Landau vinyl roof. Definitely on the move and definitely up. Cougar XR-7!
Shown here is the uniquely stylish Cougar XR-7 interior with front bucket seats in standard super-soft vinyl. Available colors are black, copper, white, tan and medium green. As part of the Sports Accent Trim you may also choose two-tone medium blue/silver blue and two-tone saddle/tan. In optional vinyl with leather seating surfaces, you may select from black, white, tan and copper, and Sports Accent Trims of medium blue/silver blue or saddle/tan.
1974 Mercury Cougar XR-7 Standard Features:
- 351-2V V-8 engine
- Select-Shift automatic transmission
- Power front disc brakes
- Steel-belted radial tires
- Impact re-sistant bumpers
- Dual headlamps
- Seat belt interlock system
- Locking steering column
Features (cont.):
- Power steering
- Performance instrumentation
- Bucket seats and console or Twin Comfort Lounge Seats
- Luxury steering wheel
- Luxury-weight cut-pile carpeting
- Inside hood release
- Ford Motor Company Lifeguard Design Safety Features
1974 Mercury Cougar XR-7 Major Specifications
| Wheelbase | 114.0″ |
| Overall Length | 214.2″ |
| Standard Engine | 351-2V V-8 |
| Standard Transmission | Select-Shift Automatic |
| Optional Engines | 351-CJ V-8 / 400-2V V-8 / 460-4V V-8 |
| Luggage Capacity | 16.5 cubic feet |
Genuine Motorcraft Parts
Your new Mercury comes equipped with factory engineered and approved parts including the following:
- Dependable Motorcraft battery
- Autolite Power-Tip Spark Plugs
- Motorcraft shock absorbers
- Long Life oil filter.
For continued top performance be sure to specify genuine Motorcraft parts and Autolite Spark Plugs whenever replacement is necessary.
Ford Motor Company Lifeguard Safety Design Features you will find on every 1974 Lincoln-Mercury
- Safety-designed front end structure.
- Salety-designed roof structure.
- Steel guard rails in side doors.
- Double-yoke safety door latches and safety hinges.
- Impact resistant front and rear bumper systems.
- Safety rim wheels and load-rated tires.
- Dual hydraulic brake system with warning light.
- Corrosion-resistant brake lines.
- Integral lap and shoulder belts with individual lap and shoulder belt retractors and starter interlock for front outboard occupants.
- Positive reminder warning light and buzzer for all front seat occupants.
- Lap belts with mini-buckles for center front and all rear seating positions with retractors for rear outboard occupants.
- Energy-absorbing steering column and steerwheel.
- Energy-absorbing armrests and safety-designed door handles.
- Energy-absorbing instrument panel with padding for right and center front passenger.
- Padded sun visors.
- Eneray-absorbing front seat back tops with padding.
- Self-locking seat backs on two-door vehicles.
- Safety-designed coat hooks.
- Safely-designed radio control knobs and push buttons (on all cars equipped with radios).
- Head restraints or high-back seats for front outboard occupants.
- Safely glove box laich (on all cars equipped with glove boxes).
- Inside yieldaway rearview mirror.
- Impact absorbing laminated safety glass windshield.
- Turn indicators with lane-changing signal feature.
- Hazard warning flasher.
- Backup lights.
- Side marker lights.
- Parking lights coupled with headlamps.
- Two-speed or variable-speed windshield wipers.
- Windshield washers.
- Outside rearview mirror, driver’s side.
- Glare-reduced instrument panel padding, windshield wiper arms, steering wheel hub and windshield pillars.
- Uniform transmission shift quadrant (on all cars equipped with automatic transmission).
- Locking steering column with warming buzzer.
- Non-reversing odometer.
1975 Mercury Cougar XR-7
For 1975, Cougar invites you to enter the world of sleek elegance and bold glamour. Among mid-size personal luxury cars, this one is just as unique in its class as the Continental Mark IV. From its advanced suspension system tuned to steel-belted radials and stately pride of its classic grille, to the sophisticated opera window and distinctive Landau roof, XR-7 rises to an eminence that is bound to be envied. An excitingly new option, the glass sunroof is available to let you enjoy the open air feeling in your XR-7 Hardtop. Mercury Cougar XR-7 for 1975—a car like nobody else’s car.
Spaciously dimensioned and graciously elegant in its interior appointments, Cougar XR-7 offers you a choice of seating arrangements.
Shown on the right is the nicely tailored Twin Comfort Lounge interior, yours in a choice of:
- Super-soft All Vinyl
- Optional Cloth and Vinyl
- With Seating Surfaces of Selected Leather and Supple Vinyl
Among the many color schemes available are the following:
- Black
- Blue
- Dark Red
- Green
- Tan
You may also select combinations of white with components in the following:
- Black All Vinyl
- Blue All Vinyl
- Green All Vinyl
- Red All Vinyl
- Black Leather w/ Vinyl
- Blue Leather w/ Vinyl
- Green Leather w/ Vinyl
- Red Leather w/ Vinyl
Shown to the left is the Sports Accent XR-7 interior with center console and separately contoured bucket seats.
This interior may be chosen in the following:
- Blue with silver blue
- Saddle with tan color schemes
1975 Mercury Cougar XR-7 Standard Features:
- 351-2V V-8 engine
- Select-Shift automatic transmission
- Power front disc brakes
- Solid-state ignition
- HR78x14 steel-belted radials with tuned suspension system
- Impact resistant bumper system
- Front bumper guards
- Locking steering column
- Dual headlamps
Features (cont.):
- Power steering
- Full performance instrumentation
- Bucket seats with console or Twin Comfort Lounge Seats
- Luxury steering wheel
- Deep cut-pile carpeting throughout
- Inside hood release
- Passenger assist handle
- The full complement of Ford Motor Company Lifeguard Design Safety Features
1975 Mercury Cougar XR-7 Major Specifications
| Wheelbase | 114.0″ |
| Overall Length | 215.5″ |
| Standard Engine | 351-2V V-8 |
| Standard Transmission | Select-Shift Automatic |
| Optional Engines | 400-2V V-8 or 460-4V V-8 |
| Luggage / Cargo Capacity | 16.5 cubic feet |
Genuine Motorcraft Parts
Your new Mercury comes equipped with factory engineered and approved parts including the following:
- Dependable Motorcraft battery
- Autolite Power-Tip Spark Plugs
- Motorcraft shock absorbers
- Ignition parts
- Long Life oil filter.
For continued top performance be sure to specify genuine Motorcraft parts and Autolite Spark Plugs whenever replacement is necessary.
Ford Motor Company Lifeguard Safety Design Features you will find on every 1975 Lincoln-Mercury
Occupant Protection
- Safety-designed front end structure
- Safety-designed roof structure
- Steel guard rails in side doors
- Double-yoke safety door latches and safety hinges
- Integral lap and shoulder belts with individual lap and shoulder belt retractors and starter interlock for front outboard occupants
- Positive reminder warning light and buzzer for all front seat occupants
- Lap belts with mini-buckles for center front and all rear seating positions with tetractors for rear outboard occupants
- Energy-absorbing steering column and steering wheel
- Energy-absorbing armrests and safety-designed door handles
- Energy-absorbing instrument panel with padding for right and center front passenger
- Padded sun visors
- Energy-absorbing front seat back tops with padding
- Self-locking front seat backs on two-door vehicles
- Safety-designed coat hooks
- Safety-designed radio control knobs and push buttons (on all cars equipped with radios)
- Head-restraints or high-back seat for front outboard occupants
- Safety glove box latch
- Inside yieldaway rearview mirror
- Impact-absorbing laminated safely glass windshield
- Flame resistant interior materials
Operating Safety
- Safely rim wheels and load-raled tires
- Dual hydraulic brake system with warning light
- Corrosion-resistant brake lines
- Turn indicators with lane-changing signal feature
- Hazard warning flasher
- Backup lights
- Side marker tights
- Parking lights coupled with headlamps
- Two-speed or variable-speed windshield wipers
- Windshield washers
- Outside rearview mirror, driver’s side
- Glare-reduced instrument panel padding, windshield wiper arms, steering wheel hub and windshield pillars
- Uniform transmission shift quadrant
- Illuminated controls (wiper/washer, defrost/fog, climate control)
- Continuously variable control illumination intensity
- Safety hood latch system
Anti-theft
- Locking steering column with warning buzzer
- Non-reversing odometer
- Visible vehicle identification number
1976 Mercury Cougar
Elegant, sophisticated Cougar XR-7 is a unique breed of cat—the luxurious personal-size car that puts you way out in front of the rest! Refined through years of continuing design and engineering improvements, Cougar XR-7 for 1976 has undergone extensive fine tuning and other engineering advancements making it an even more technically sophisticated road machine!
Among luxurious personal-size cars, this one is as unique in its own class as the Continental Mark IV! Cougar XR-7 —sleek and sophisticated with a personality all its own. And elegant Landau vinyl roof and opera windows highlight Cougar’s sweeping profile. The suspension system is fine-tuned to steel-belted radial tires, indicative of the ongoing Mercury dedication to outstanding ride quality.
Bold styling, a special concern for comfort and convenience, a notably smooth and solid ride. All standard on 1976 Cougar XR-7, the luxurious personal-size car in a class by itself!
Shown at right are the Mercury Cougar XR-7 optional Twin Comfort Lounge Seats with optional leather seating surfaces, also available in vinyl upholstery.
Colors offered are as follows:
- Black
- Blue
- Red
- Green
- White
- Two-tone sports accent colors cream/gold and tan/saddle
Optional velour cloth upholstery can be selected in the following:
- Blue
- Red
- Green
- Gold
- Tan / Saddle
Bucket seats including console are optional in vinyl, with a choice of the following:
- Black
- Blue
- Red
- Green
- White
- Cream / Gold
- Tan / Saddle
Interior luxury, too, has the personal Cougar touch, with a deeply padded flight bench seat and thick shag carpeting. Surprisingly affordable personal-size luxury!
The standard flight bench seat shown to the left is upholstered in optional soft vinyl, and is available in the following:
- Black
- Blue
- Red
- Green
New options range from six-way power flight bench seats and electric trunk lid release to sporty lightweight cast aluminum wheels that help cool brake linings.
Other options from a long list include power moonroof and speed control to automatic temperature control and leather wrapped steering wheel. Of course, standard Cougar luxuries and conveniences alone make it a one-of-a-kind car in its class—a unique breed of cat.
A car like nobody else’s car — Cougar XR-7!
1976 Mercury Cougar XR-7 Standard Features:
- 351-2V V-8 engine
- Select-Shift automatic transmission
- Power brakes
- Solid-state ignition
- Steel-belted radial tires with tuned suspension system
- Impact resistant bumper system
- Landau vinyl roof
- Opera window
- Dual headlamps
Features (cont.):
- Power steering
- Performance instrumentation
- Flight bench seat
- Deluxe steering wheel
- Deep cut-pile carpeting
- Locking steering column
- Parking brake with warning light
- Inside hood release
- Ford Motor Company Lifeguard Design Safety Features
1976 Mercury Cougar XR-7 Facts
| Wheelbase | 114.0″ |
| Overall Length / Width / Height | 214.5″ / 78.5″ / 52.6″ |
| Tread, front / rear | 63.4″ / 63.5″ |
| Luggage capacity, cubic feet | 16.5 |
| Fuel tank capacity, gallons | 26.5 |
Genuine Motorcraft Parts
Your new Mercury comes equipped with factory engineered and approved parts including the following:
- Dependable Motorcraft battery
- Autolite Power-Tip Spark Plugs
- Motorcraft shock absorbers
- Ignition parts
- Long Life oil filter.
For continued top performance be sure to specify genuine Motorcraft parts and Autolite Spark Plugs whenever replacement is necessary.
Select From This Wide Choice of Options
Performance Related
- Traction-Lok Differential
- Heavy Duty Battery
- Trailer Towing Package II and III
- Speed Control
- Fuel Economy Reminder Light
- Cross Country Suspension
Comfort & Convenience
- Power Seats
- Power Sunroof
- Power Moonroof
- Power Side Windows
- Air Conditioning – Auto. Temp. Control
- Air Conditioning – Manual Control
- Tinted Glass – Complete
- Electric Rear Window Defroster
- Power Door Locks
- Tilt Steering Wheel
- Radio – AM
- Radio – AM / FM / Multiplex
- Radio – AM / FM / MPX Search
- Radio – AM / FM / MPX w/ Stereo Tape
- Reclining Passenger Seat
- Speakers – Dual Rear Seat
- Visibility Light Group
- Twin Comfort Lounge Seats
- Automatic Seat Back Release
- Automatic Parking Brake Release
- Automatic Deck Lid Release
- Interval Windshield Wipers
- Convenience Group
- Space Saver Group
Appearance & Protection
- Appearance Protection Group
- Bumper Protection Group
- Luggage Compartment Trim
- Protective Bodyside Molding
- Security Lock Group
- Luxury Steering Wheel
- Leather-Wrapped Steering Wheel
- Wheels – Cast Aluminum
- Wheels – Styled Steel
- Vinyl – Full Roof
- Dual Racing Mirrors
- LH Remote Control Mirror
Production Numbers
1974-76 Mercury Cougars
| Model Year | XR-7 | Total |
|---|---|---|
| 1974 | 91,670 | 91,670 |
| 1975 | 62,987 | 62,987 |
| 1976 | 83,765 | 83,765 |
1974-76 Mercury Cougar Press Releases, Promotions & Advertising
1974 Mercury Cougar XR-7 Press Release
1974 Mercury Cougar XR-7 Advertisement
1975 Mercury Cougar XR-7 2-Door Hardtop Postcard
1976 Mercury Cougar XR-7 Advertisement
1976 Mercury Cougar XR-7 Limited Edition Print
Colors of the 1974-76 Mercury Cougar
Paint Code: 1G | Ditzler #: 2593 | Paint Color: Silver Poly.
Paint Code: 5M | Ditzler #: 2504 | Paint Color: Medium Chestnut Poly.
Paint Code: 5W | Ditzler #: 2576 | Paint Color: Orange
Paint Code: 6N | Ditzler #: 2622 | Paint Color: Maize Yellow
Paint Code: 8C | Ditzler #: 2813 | Paint Color: Medium Gold Poly.
Paint Code: 9A | Ditzler #: 8378 | Paint Color: Wimbledon White
